Infiniti is the luxury vehicle division of Japanese automaker Nissan Motor Company. Nissan launched Infiniti in November 1989 to provide a separate luxury vehicle that otherwise would not be associated with the Japanese automaker. Nissan also wanted to answer Toyota's Lexus and Honda's Acura/Jazz with its own high-end offering to American car buyers. Infiniti began modestly with 51 dealers worldwide, growing to more than 230 showrooms 20 years later. Infiniti helped establish Japanese automakers into the luxury car market that was once the domain of Ford, Chrysler, General Motors and their European competitors. With competitors Toyota and Honda, Nissan offered quality cars at prices lower than the American and European brands. The brand is not sold in Japan and the automaker markets most of equivalent Infiniti models domestically as Nissans. In 2012, Infiniti moved its global headquarters from the Nissan corporate building in Yokohama and incorporated in Hong Kong as Infiniti Global Limited, with Infiniti having a greater focus on the burgeoning luxury market in Hong Kong along with mainland China. Infiniti has joined the South African market and offers these cars for sale: Vehicle Range: Infiniti G Coupe, Infiniti G Cabriolet, Infiniti M, Infiniti EX, and Infiniti FX.
Infiniti could launch high-performance hybrid cars as it bids to go head to head with the cream of European premium brands such as Audi, BMW, Jaguar and Mercedes, according to its European boss Francois Goupil de Bouille.
The QX50, which was previously known as the EX, is getting a little long in the tooth. With the exception of a mild facelift in 2011, it has been on the market since late 2008.
Remaining true to the powerful and elegant design cues that guided the original QX30 concept, the car`s highly sculpted exterior, unique crossover stance and asymmetric cabin design exemplify Infiniti`s design-led approach to product development.
