CHEVROLET SOUTH AFRICA
In South Africa, Chevrolet was General Motors main brand name until 1982, with a number of Vauxhall Motors and Holden derivatives being built under the Chevy name from 1964.
In the 1970s, the advertising jingle braaivleis, rugby, sunny skies and Chevrolet came to epitomise the ideal lifestyle of white male South Africans. Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth.
However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's own car for South Africa: the Ranger.
By the 1970s, larger South African Chevrolets were based on Australian General Motors-Holden's models, the Kommando being based on the Holden Kingswood and the Constantia and the Statesman, while the smaller Firenza was based on the Vauxhall Viva.
The Chevrolet Nomad sold in South Africa was entirely different from the Nomad sold in America.The South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets.
However, these were replaced by Opel models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel.
Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company as the Delta Motor Corporation, which concentrated on Opels, Isuzus, and Suzukis, built under licence.
However, thanks to an improved political climate in the 1990s, GM decided to re-enter South Africa, eventually buying out the whole of Delta.
In 2001, the Chevrolet name made a comeback, used on the Lumina, a re-badged Holden Commodore, and later on, on the Daewoo range of cars.
Current Chevrolets include the Spark, Aveo, Optra, Cruze. Chevrolet also has re-badged its cars for sale in South Africa such as the Lumina (including the Ute model), the Vivant, an MPV that is a re-badged version of the Daewoo Tacuma, and a pick-up version of the Opel Corsa known as the Corsa Ute.