Audi designs, engineers, manufactures and distributes motor cars under the Audi brand name and the recently acquired Ducati Motorbikes and the luxury sports brand Lamborghini.
The name is based on the surname of the founder, August Horch. Horch, meaning listen, becomes Audi when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create the company. Audi's slogan is Vorsprung durch Technik, meaning Advancement through Technology.
AUDI AG has been a majority owned subsidiary of Volkswagen AG since 1966, following the purchase of AUDI AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen re-launched the Audi brand with the 1965 with the introduction of the Audi F103 series.
Today's Audi cars are sold throughout the world, including China and countries in Eastern Europe, Africa, and the Middle East.
Current Audi models for sale in South Africa include the super compact A1, the small family car A3, the compact executives Audi A4 and A5, the executive A6 and A7, the full-size luxury A8, the compact sports car TT, the sports car R8, the compact crossover SUVs Q3, and Q5 and the full-size crossover SUV Q7.
Sport models include the small family car S3, the compact executives S4 and S5, the executives S6 and S7, the full-size luxury S8, and the compact sports car TTS. Current racing models include the RS3 small family car, the RS5 compact executive car, and the TTRS compact sports car.